Startup Fundamentals Practice Test 2025 – All-In-One Guide to Master Business Models, Customer Validation & Market Strategies

Open Innovation is the concept that emphasizes the importance of collaborating with external sources such as customers, suppliers, or even competitors to enhance development processes. This approach recognizes that not all valuable ideas and innovations come from within the organization; by opening up to external contributions, companies can improve their product development, speed up time to market, and leverage a wider range of expertise and insights.

In contrast to more traditional approaches that rely solely on internal resources, Open Innovation encourages knowledge sharing and collaboration, which can lead to more innovative solutions and ultimately drive business success. Companies employing Open Innovation often utilize partnerships, crowdsourcing, and other collaborative practices to tap into external ideas and integrate them into their own innovation efforts.